The BACtrack B70 Breathalyzer is a compact device that tracks blood alcohol content (BAC). It features a revolutionary internal dual flow tube that steadies airflow and allows sanitary testing without physical contact or cumbersome mouthpieces found on competing products. The BACtrack B70's compact design makes it simple to take with you anywhere, and because there's no mouthpiece it's easy to share, perfect for social settings with multiple users. Users can blow into the device from either the right or left sides of the product making it ambidextrous and suitable for both right or left handers. The configuration facilitates both self-testing or holding the device to test others. Flashing light rings visually prompt users on where, when, and how long to blow and is especially effective in dark and noisy settings such as nightclubs, bars, and parties where audible prompts are easily missed.

Metaform's David Shaw conceived the key differentiating innovation in the dual flow tube aka "BluFire Sensor Technology" and created an iconic industrial design befitting a revolutionary consumer breathalyzer. The resulting patent pending invention and product, the BACtrack B70 Breathalyzer, was named among "7 New Technology Marvels" by Inc. Magazine and was also featured in USA Today and on CSI:Miami and MythBusters TV shows. Soon after the product's release, the licensee became an Inc. 5000 fastest growing USA company with Walmart, Target, Brookstone, OfficeMax, and Amazon being among the worldwide distributors. According to the licensee, it’s one of the top 3 best-selling breathalyzers on Amazon.com.

Metaform's contribution exemplifies how design is a powerful strategic tool in helping young companies change the game and overtake long established distributors of "me-too" products. Metaform made a significant impact and helped BACtrack ascend from a saturated, price-based competition business to a market leader position with just their first non-OEM product featuring exclusive intellectual property devised by Metaform and licensed to BACtrack.

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